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Director of E-Commerce (all genders)

Germany, Berlin, BerlinGrowth

Job description

We are share, your Social Impact Brand, founded in Berlin and on a mission to create social impact through consumption globally. Since our launch in 2018, we have been working passionately to change the world and the way we consume on a daily basis in a sustainable way! How? We offer high-quality consumer products that are both beneficial for our customers and directly support people in need around the world. We have already launched over 120 products through different retail channels.

In this way, we have “shared” over 94 million times and our concept enabled us to build or repair >150 wells, distribute 24 million meals, 14 million hygiene products, make 42 million days of access to clean drinking water possible and provide 2 million hours of education. Every second, someone shares with share. You can already find our products at dm-drogerie markt, REWE, ROSSMANN, MÜLLER, ALDI Süd, IKEA, DB, Eurowings, Lufthansa, Shell, Mister Spex and more! Stay tuned - we are just getting started!

Do you want to be an essential part of our mission and make the world a better place? Then the following is valid: You + share = !


Equality of opportunity is a very important topic for us. That is why we strongly encourage people of colour, people with disabilities, LGBTTIQ* people and parents to apply for a job with us.

Job requirements

Your role:

As the Director of eCommerce you will have the unique opportunity to establish the strategic direction and vision for the new frontier of our direct-to-consumer platform. This is an exciting and key role within share’s growth strategy, leading the way from an offline-first brand to a multichannel brand. In your role you will:

  • Develop further and own share’s full online strategy (incl. D2C or marketplace, content, CX and its long-term growth plan)

  • Own the online and customer journey across all touchpoints and be responsible to build up all great user experience and high conversion rate

  • Develop and own the core D2C P&L and be responsible for the overall CX on the platform, along with the conversion funnels

  • Set and own all eCommerce KPIs and performance of online business

  • Hire and build up the online business team

  • Lead cross-team cooperation with the Growth, FMCG, Marketing and Operations team

  • Work closely with the Management team


Your profile:

  • You bring 8+ years of eCommerce / online venture building experience and minimum 2 years in a leadership role

  • You have extensive experience in digital & performance marketing strategy implementation

  • You are structured with strong business planning skills - from definition and development of validation based business plans to implementation

  • You gained good experience in working with product development teams and agencies

  • Your entrepreneurial mindset - always willing and able to challenge the existing assumptions within eCommerce to accelerate growth

  • You work customer centered - awareness of emerging trends and competitive activity in the region and category

  • You come with extensive experience in working with and managing cross-functional teams such as Supply Chain, Marketing and Finance

Nice to have:

  • You gained experience in integrating online and offline customer experiences, e.g. local community events, pop-up retail experiences, etc.

  • You feel comfortable to work and speak in German (not a must, but beneficial)


What we offer

  • Purpose as DNA

  • Global number one ambition, amazing track record and inspiring international team

  • 4 year young company with little “beaten tracks”

  • Responsible tasks, extensive development opportunities and a very dynamic environment

  • Active support for diversity and equality for all in the team

  • Benefits:
    • Mobile Work (with 1 time budget to equip better your home-office)

    • Flexible working hours and 28 vacation days (core working hours, more vacation against minimally lower remuneration)

    • Extra holiday day for your birthday

    • The opportunity to take 2 days off a year to do your heart's work as a volunteer

    • Language courses (German and English)

    • Membership to nilo.health (mindfulness & mental health tool)

    • 1 month fully paid Sabbatical leave (with monetary support for additional 2 months)

    • And yes - we do have the standard fruits, drinks, snacks and ping pong table in the office

  • Values ​​that make share and your new environment unique:
    • Be crazy about making a difference for people

    • Create and live an honest we

    • Be brave, we embrace the hiccups on the way

    • No matter how tall you are, our eyes are always on the same level


Start date:
as soon as possible


A little insight into our share mentality:
What makes us a great team is that we all believe in each other and in our mission to change this world together. We're a team of over 115 driven talents from 17 nations - and we have one key thing in common: we're passionate about what we do and believe that together we can make a big difference.

Are you the person we are looking for to join our team?
Yeah - Then apply right away via our online portal here. We look forward to getting to know you! Unfortunately, applications submitted via email cannot be considered as they do not comply with the GDPR regulations.

If you have any questions about the advertised position, please contact Elena (Director Operations): elena.kirova@share.eu.
We are not yet barrier-free in all areas, but we want to actively change that and want to develop further. Feel free to contact us if you have any questions.



Since 2018 we are a certified B Corp company! We are quite proud of this, but also continue to work diligently to do good and add value with our products.


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